customer insights

Customer Insights Drove COVID-19 Pivot at ContextFlow, Enabling Faster Diagnostics in a Pandemic

At methinks, our business has been witness to the global impacts of COVID-19 even before the virus arrived in the US. Our offices in Korea were closed weeks before our Silicon Valley offices and, even as shelter in place took effect in the US, we polled methinks Thinkers to understand American concerns at the height of …

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Steve Huber, Founder of Tractor Studios, on How Customer Insights and Research Drives Product Development

The following is a short Q&A between methinks’s CEO, Aaron Burcell (AB), and Tractor Studios’s Steve Huber (SH), the full-service design agency’s founder and mainstay. Based in San Francisco, Tractor has worked with startups, tech giants, award-winning entertainment and San Francisco institutions alike for over 20 years. Tractor is perhaps best known for developing the brand identity …

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DIY Research Pro Tips Handbook, Free PDF Download

Conducting DIY research can be daunting, particularly when you don’t know where to start. Every week, hundreds of newly-formed businesses seek out customer insights for the first time. And, in many of those instances, the person creating the research projects is an expert in product, marketing or engineering, and while they know what they want …

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methinks Thinkers State Their Main COVID-19 Woes: Concern for Loved Ones Comes Out on Top

Between the end of March and the beginning of April, we polled over 400 users on their concerns regarding COVID-19. A brief overview of the results can be found at our Thinker Poll Page. Below, we describe the results in greater detail. But, first, here is the distribution of our sample by age bracket: a. …

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Entertainment and Welcome Distractions in the Corona Virus Lockdown

There’s only so much news one can take right now. Cable, online, print — the news is all about COVID-19. And, with all of our time at home, there’s an increasing need for welcome distractions. This weekend, I turned to my favorite recommendations app — Q — created by a recent methink customer, Porch Games, …

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Why I Joined the Team at methinks, and the Value of Understanding

Hello, readers of methinks! I hope you are all staying healthy and safe during these trying times. My name is Candise, and I’m the newly hired researcher here at methinks. Prior to joining the team, I worked for the National Science Foundation’s I-Corps node at MIT and conducted UX research at Harvard University, where I …

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3 Features that methinks Qualitative Research Experts Recommend Most

When a prospective methinks customer recently asked Aditi for the three features researchers most recommend, she quickly provided these answers that were received very well. So, we turned her answers into a blog, hoping that this information will help more researchers learning about methinks.  1. The virtual ‘backroom’ for observers and clients:Managing the virtual backroom …

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What is the Difference Between Quantitative and Qualitative Research?

An easy way to remember the difference between quantitative and qualitative research is to look at them as forms of storytelling. Quantitative research will give you a high-level view of your subject, a high-level answer to your question. Qualitative research will enable you to zoom in and identify the details in between that are responsible for the outcome, a more detailed explanation of why things happened the way they did. The combination of both types in a research project, if applicable, often produces the most powerful conclusions. 

Case Study: Radish Fiction Discovers Key Insights on User Reading Habits with methinks

Radish Fiction is a mobile storytelling platform, specializing in mobile discovery and distribution of serialized content from authors all around the world. They came to methinks in April 2018 wanting to understand their users’ reading habits to figure out ways to attract new audiences and retain existing ones. They were facing traditional product-customer fit challenges in connecting to the right audience, creating app loyalty, and building brand. These were all very common issues many of our start-up app developing customers face, so we were well equipped to deliver the customer insights Radish was seeking.

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