Alyne Daus

5 Essential Capabilities of a Market Research Tool

How to ensure getting customer insights that move projects forward — instead of investing in a tool that holds you back? With time, energy, and thousands of dollars on the line, you can’t afford to invest in a research platform that doesn’t produce results. Here are five essential capabilities qualitative researchers should expect from their …

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methinks Thinkers Create Videos that Display their in App Experience

On-demand participants are at the core of qualitative research, and at methinks, we feel the same way. Besides participating in important research projects, one-on-one video interviews, focus groups, app tests and more, some Thinkers still go above and beyond by creating an understanding and inclusive community of participants.  Today, we want to showcase some of …

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Case Study: Radish Fiction Discovers Key Insights on User Reading Habits with methinks

Radish Fiction is a mobile storytelling platform, specializing in mobile discovery and distribution of serialized content from authors all around the world. They came to methinks in April 2018 wanting to understand their users’ reading habits to figure out ways to attract new audiences and retain existing ones. They were facing traditional product-customer fit challenges in connecting to the right audience, creating app loyalty, and building brand. These were all very common issues many of our start-up app developing customers face, so we were well equipped to deliver the customer insights Radish was seeking.

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