Alyne Daus

Leveraging Your Screener Questions to Find the Best Participants

Every researcher can agree that recruitment is a critical part of the research process. When done incorrectly, valuable time and resources get wasted on recruiting participants who do not fit your target market. Further, conducting research on the wrong participants can result in an inaccurate understanding of your real target market. So, how do we …

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How American Workers Truly Feel About COVID-19 and What Can Your Organization Do to Support the Transition to Our “New Normal”?

It’s an understatement to say that 2020 has been one of the most challenging years in modern times. The coronavirus impact in our world has changed life as we know it, for the worse but also for the better. In order to move forward and adapt, it’s vital that we understand exactly what our challenges …

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5 Essential Capabilities of a Market Research Tool

How to ensure getting customer insights that move projects forward — instead of investing in a tool that holds you back? With time, energy, and thousands of dollars on the line, you can’t afford to invest in a research platform that doesn’t produce results. Here are five essential capabilities qualitative researchers should expect from their …

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methinks Thinkers Create Videos that Display their in App Experience

On-demand participants are at the core of qualitative research, and at methinks, we feel the same way. Besides participating in important research projects, one-on-one video interviews, focus groups, app tests and more, some Thinkers still go above and beyond by creating an understanding and inclusive community of participants.  Today, we want to showcase some of …

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Case Study: Radish Fiction Discovers Key Insights on User Reading Habits with methinks

Radish Fiction is a mobile storytelling platform, specializing in mobile discovery and distribution of serialized content from authors all around the world. They came to methinks in April 2018 wanting to understand their users’ reading habits to figure out ways to attract new audiences and retain existing ones. They were facing traditional product-customer fit challenges in connecting to the right audience, creating app loyalty, and building brand. These were all very common issues many of our start-up app developing customers face, so we were well equipped to deliver the customer insights Radish was seeking.

Facebook Viewpoints, methinks and Market Research

Facebook Viewpoints is a good idea. It’s such a good idea, methinks believes every business should have these capabilities for their own uses. In fact, methinks has spent four years in R&D, building a much more powerful and complete customer insights platform for businesses.

How to Overcome the Most Common Research Challenges

In our new whitepaper, “Customer Insights in the Digital Age: Not All Research is Created Equal,” you’ll learn how to:

– Generate customer insights in hours rather than months
– Find quality research participants willing to give genuine feedback
– Trade in overwhelming data dumps for compelling findings

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