Research

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Leveraging Your Screener Questions to Find the Best Participants

Every researcher can agree that recruitment is a critical part of the research process. When done incorrectly, valuable time and resources get wasted on recruiting participants who do not fit your target market. Further, conducting research on the wrong participants can result in an inaccurate understanding of your real target market. So, how do we …

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How American Workers Truly Feel About COVID-19 and What Can Your Organization Do to Support the Transition to Our “New Normal”?

It’s an understatement to say that 2020 has been one of the most challenging years in modern times. The coronavirus impact in our world has changed life as we know it, for the worse but also for the better. In order to move forward and adapt, it’s vital that we understand exactly what our challenges …

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Live Sports Fans Share Insights on Spectator Life During and After COVID-19

Some of methinks’s existing customers include streaming media and games companies that need to understand the impact of COVID-19 on the overall entertainment industry. Live sports marketing and advertising dollars — tickets, broadcasts, memorabilia, tourism and travel — have impacted the media industry, significantly, because the events and content have been discontinued, with little hope …

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Customer Insights Drove COVID-19 Pivot at ContextFlow, Enabling Faster Diagnostics in a Pandemic

At methinks, our business has been witness to the global impacts of COVID-19 even before the virus arrived in the US. Our offices in Korea were closed weeks before our Silicon Valley offices and, even as shelter in place took effect in the US, we polled methinks Thinkers to understand American concerns at the height of …

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methinks Thinkers State Their Main COVID-19 Woes: Concern for Loved Ones Comes Out on Top

Between the end of March and the beginning of April, we polled over 400 users on their concerns regarding COVID-19. A brief overview of the results can be found at our Thinker Poll Page. Below, we describe the results in greater detail. First is the distribution of our sample by age bracket: a. 13 – …

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methinks “Thinkers” Research Panelists Reveal a lot about Streaming Media Preferences Amongst Adult Women

At methinks, our customers include media companies, ad networks, streaming platforms, over-the-top (OTT) apps and other entertainment companies. Our Thinker base is largely based in the US, and numbering in the hundreds-of-thousands. When Thinkers create a methinks account, they share a lot of consumer preferences to help methinks match Thinkers to research projects posted by …

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Younger methinks Thinker’s identify the Key Issues for Young Voters

 It’s 2020 and Iowa, New Hampshire and Nevada have already voiced their opinions on who should be the next Democratic nominee. And, while the GOP’s nominee is a foregone conclusion, big questions are still hanging in the air.  How do people feel about the economy? What other issues will emerge as deciding factors in the general …

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3 Features that methinks Qualitative Research Experts Recommend Most

When a prospective methinks customer recently asked Aditi for the three features researchers most recommend, she quickly provided these answers that were received very well. So, we turned her answers into a blog, hoping that this information will help more researchers learning about methinks.  1. The virtual ‘backroom’ for observers and clients:Managing the virtual backroom …

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What is the Difference Between Quantitative and Qualitative Research?

An easy way to remember the difference between quantitative and qualitative research is to look at them as forms of storytelling. Quantitative research will give you a high-level view of your subject, a high-level answer to your question. Qualitative research will enable you to zoom in and identify the details in between that are responsible for the outcome, a more detailed explanation of why things happened the way they did. The combination of both types in a research project, if applicable, often produces the most powerful conclusions. 

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