research
Research background Senior Americans over the age of 65 are severely underrepresented in technology and modern information. For instance, around a third of internet users over the age of 65 describe themselves as ‘little or not at all confident’ in their ability to use computers, smartphones, or other devices to do necessary online activities [1]. …
Every researcher can agree that recruitment is a critical part of the research process. When done incorrectly, valuable time and resources get wasted on recruiting participants who do not fit your target market. Further, conducting research on the wrong participants can result in an inaccurate understanding of your real target market. So, how do we …
Leveraging Your Screener Questions to Find the Best Participants Read More »
It’s an understatement to say that 2020 has been one of the most challenging years in modern times. The coronavirus impact in our world has changed life as we know it, for the worse but also for the better. In order to move forward and adapt, it’s vital that we understand exactly what our challenges …
Some of methinks’s existing customers include streaming media and games companies that need to understand the impact of COVID-19 on the overall entertainment industry. Live sports marketing and advertising dollars — tickets, broadcasts, memorabilia, tourism and travel — have impacted the media industry, significantly, because the events and content have been discontinued, with little hope …
Live Sports Fans Share Insights on Spectator Life During and After COVID-19 Read More »
At methinks, our business has been witness to the global impacts of COVID-19 even before the virus arrived in the US. Our offices in Korea were closed weeks before our Silicon Valley offices and, even as shelter in place took effect in the US, we polled methinks Thinkers to understand American concerns at the height of …
Conducting DIY research can be daunting, particularly when you don’t know where to start. Every week, hundreds of newly-formed businesses seek out customer insights for the first time. And, in many of those instances, the person creating the research projects is an expert in product, marketing or engineering, and while they know what they want …
DIY Research Pro Tips Handbook, Free PDF Download Read More »
Between the end of March and the beginning of April, we polled over 400 users on their concerns regarding COVID-19. A brief overview of the results can be found at our Thinker Poll Page. Below, we describe the results in greater detail. First is the distribution of our sample by age bracket: a. 13 – …
At methinks, our customers include media companies, ad networks, streaming platforms, over-the-top (OTT) apps and other entertainment companies. Our Thinker base is largely based in the US, and numbering in the hundreds-of-thousands. When Thinkers create a methinks account, they share a lot of consumer preferences to help methinks match Thinkers to research projects posted by …
It’s 2020 and Iowa, New Hampshire and Nevada have already voiced their opinions on who should be the next Democratic nominee. And, while the GOP’s nominee is a foregone conclusion, big questions are still hanging in the air. How do people feel about the economy? What other issues will emerge as deciding factors in the general …
Younger methinks Thinker’s identify the Key Issues for Young Voters Read More »
When a prospective methinks customer recently asked Aditi for the three features researchers most recommend, she quickly provided these answers that were received very well. So, we turned her answers into a blog, hoping that this information will help more researchers learning about methinks. 1. The virtual ‘backroom’ for observers and clients:Managing the virtual backroom …
3 Features that methinks Qualitative Research Experts Recommend Most Read More »