About the author: Aditi has administered hundreds of interviews with methinks Thinkers on behalf of methinks customers. And, she talks with consulting and in-house qualitative research experts every day. Her primary role is advising researchers on survey and interview structure and process, providing outstanding counsel on creating objective results and listening. When a prospective methinks …
Radish Fiction is a mobile storytelling platform, specializing in mobile discovery and distribution of serialized content from authors all around the world. They came to methinks in April 2018 wanting to understand their users’ reading habits to figure out ways to attract new audiences and retain existing ones. They were facing traditional product-customer fit challenges in connecting to the right audience, creating app loyalty, and building brand. These were all very common issues many of our start-up app developing customers face, so we were well equipped to deliver the customer insights Radish was seeking.
Today, we’re releasing a significant update to the methinks service. The release includes a few big features and user-experience enhancements. We’re super excited about it, and we hope you will see immediate benefits.
methinks lets you interview consumers using the best video technology available, with screen-sharing, recording, video file-sharing and annotation so you can capture key consumer insights impacting your whole company. methinks is the best qualitative research solution available.
Qualitative and quantitative research serve critical needs in Growth and Product Management. After reading this, I think you’ll understand why the biggest, most successful games companies are testing new titles and game mechanics using methinks.