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Customer Insights Drove COVID-19 Pivot at ContextFlow, Enabling Faster Diagnostics in a Pandemic

At methinks, our business has been witness to the global impacts of COVID-19 even before the virus arrived in the US. Our offices in Korea were closed weeks before our Silicon Valley offices and, even as shelter in place took effect in the US, we polled methinks Thinkers to understand American concerns at the height of …

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methinks Thinkers State Their Main COVID-19 Woes: Concern for Loved Ones Comes Out on Top

Between the end of March and the beginning of April, we polled over 400 users on their concerns regarding COVID-19. A brief overview of the results can be found at our Thinker Poll Page. Below, we describe the results in greater detail. First is the distribution of our sample by age bracket: a. 13 – …

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Why I Joined the Team at methinks, and the Value of Understanding

Hello, readers of methinks! I hope you are all staying healthy and safe during these trying times. My name is Candise, and I’m the newly hired researcher here at methinks. Prior to joining the team, I worked for the National Science Foundation’s I-Corps node at MIT and conducted UX research at Harvard University, where I …

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methinks Thinkers Create Videos that Display their in App Experience

On-demand participants are at the core of qualitative research, and at methinks, we feel the same way. Besides participating in important research projects, one-on-one video interviews, focus groups, app tests and more, some Thinkers still go above and beyond by creating an understanding and inclusive community of participants.  Today, we want to showcase some of …

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Younger methinks Thinker’s identify the Key Issues for Young Voters

 It’s 2020 and Iowa, New Hampshire and Nevada have already voiced their opinions on who should be the next Democratic nominee. And, while the GOP’s nominee is a foregone conclusion, big questions are still hanging in the air.  How do people feel about the economy? What other issues will emerge as deciding factors in the general …

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