Product

Official Release: Introducing the methinks App Insights SDK!

Say hello to App Insights: the quickest way to analyze in-app user flow and gather mobile feedback. With methinks’ new App Insights dashboard and SDK, you can track your app user journeys, create event-triggered in-app surveys, live intercepts*, and store review prompts*. All with a simple 10-minute setup. But, What is an SDK? For those …

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How to gain actionable insights with In-App Surveys, Live Intercept, and User Journey

Regardless of market placement, level of brand awareness, and product quality, constantly learning about your target audiences and how they engage with your business is the key to reaching new levels of business development success.   Whether you’re in the field of finance, real estate, gaming, E-commerce, entertainment, lifestyle, or even education, your business likely has …

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5 Essential Capabilities of a Market Research Tool

How to ensure getting customer insights that move projects forward — instead of investing in a tool that holds you back? With time, energy, and thousands of dollars on the line, you can’t afford to invest in a research platform that doesn’t produce results. Here are five essential capabilities qualitative researchers should expect from their …

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Steve Huber, Founder of Tractor Studios, on How Customer Insights and Research Drives Product Development

The following is a short Q&A between methinks’s CEO, Aaron Burcell (AB), and Tractor Studios’s Steve Huber (SH), the full-service design agency’s founder and mainstay. Based in San Francisco, Tractor has worked with startups, tech giants, award-winning entertainment and San Francisco institutions alike for over 20 years. Tractor is perhaps best known for developing the brand identity …

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Video: How to Become a Research Panelist on methinks

Applying for research gigs, online surveys and side hustles can be quite complicated. But, not with methinks. To show you how easy it is to become a Thinker and apply to a gig, we created this short video. https://www.youtube.com/watch?v=QVyxE6G-q9k Why does it have to be hard? Truthfully, it doesn’t. But, we advise Thinkers to have patience. …

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methinks Thinkers Create Videos that Display their in App Experience

On-demand participants are at the core of qualitative research, and at methinks, we feel the same way. Besides participating in important research projects, one-on-one video interviews, focus groups, app tests and more, some Thinkers still go above and beyond by creating an understanding and inclusive community of participants.  Today, we want to showcase some of …

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3 Features that methinks Qualitative Research Experts Recommend Most

When a prospective methinks customer recently asked Aditi for the three features researchers most recommend, she quickly provided these answers that were received very well. So, we turned her answers into a blog, hoping that this information will help more researchers learning about methinks.  1. The virtual ‘backroom’ for observers and clients:Managing the virtual backroom …

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Case Study: Radish Fiction Discovers Key Insights on User Reading Habits with methinks

Radish Fiction is a mobile storytelling platform, specializing in mobile discovery and distribution of serialized content from authors all around the world. They came to methinks in April 2018 wanting to understand their users’ reading habits to figure out ways to attract new audiences and retain existing ones. They were facing traditional product-customer fit challenges in connecting to the right audience, creating app loyalty, and building brand. These were all very common issues many of our start-up app developing customers face, so we were well equipped to deliver the customer insights Radish was seeking.

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