Case Study: Radish Fiction Discovers Key Insights on User Reading Habits with methinks
Radish Fiction is a mobile storytelling platform, specializing in mobile discovery and distribution of serialized content from authors all around the world. They came to methinks in April 2018 wanting to understand their users’ reading habits to figure out ways to attract new audiences and retain existing ones. They were facing traditional product-customer fit challenges in connecting to the right audience, creating app loyalty, and building brand. These were all very common issues many of our start-up app developing customers face, so we were well equipped to deliver the customer insights Radish was seeking.
