Compared to the rapid innovation occurring in other industries, qualitative research feels stuck in the mud. Recruiting is hard, research interviewees are never as promised, and the timelines for getting customer insights are too long to make a difference for the business.
If you’re a researcher, designer, product manager or startup founder, chances are you’re all too familiar with the challenges and obstacles you encounter while carrying out a research project. These same obstacles pop up regardless of the size of the project, its focus, or how long it lasts.
Facing the same challenges over and over requires us to re-evaluate our approach and make changes, but how do we go about it?
methinks is here to help!
We developed a whitepaper focused on how to overcome some common research challenges once and for all, and we’d love for you to check it out.
In our new whitepaper, “Customer Insights in the Digital Age: Not All Research is Created Equal,” you’ll learn how to:
- Generate customer insights in hours rather than months
- Find quality research participants willing to give genuine feedback
- Trade in overwhelming data dumps for compelling findings
To read the full whitepaper, click here.