logo-methinks

quantitative research

Younger methinks Thinker’s identify the Key Issues for Young Voters

News, Research / By

 It’s 2020 and Iowa, New Hampshire and Nevada have already voiced their opinions on who should be the next Democratic nominee. And, while the GOP’s nominee is a foregone conclusion, big questions are still hanging in the air.  How do people feel about the economy? What other issues will emerge as deciding factors in the general …

Younger methinks Thinker’s identify the Key Issues for Young Voters Read More »

What is the Difference Between Quantitative and Qualitative Research?

Research / By

An easy way to remember the difference between quantitative and qualitative research is to look at them as forms of storytelling. Quantitative research will give you a high-level view of your subject, a high-level answer to your question. Qualitative research will enable you to zoom in and identify the details in between that are responsible for the outcome, a more detailed explanation of why things happened the way they did. The combination of both types in a research project, if applicable, often produces the most powerful conclusions. 

Scroll to Top