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Live Sports Fans Share Insights on Spectator Life During and After COVID-19

methinks conducted a public opinion poll and video interviews with live sports fans to gain participants insights about spectator life during and after COVID-19. Click to learn more about our Thinkers insights! 

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When a prospective methinks customer recently asked Aditi for the three features researchers most recommend, she quickly provided these answers that were received very well. So, we turned her answers …
An easy way to remember the difference between quantitative and qualitative research is to look at them as forms of storytelling. Quantitative research will give you a high-level view of your subject, a high-level answer to your question. Qualitative research will enable you to zoom in and identify the details in between that are responsible for the outcome, a more detailed explanation of why things happened the way they did. The combination of both types in a research project, if applicable, often produces the most powerful conclusions. 
Definitions differ depending on your experience and exposure, but the consensus is that quantitative research can tell you what is happening, while qualitative can help explain why it is happening. Helping customers identify and analyze the "why" is what methinks specializes in and is always working toward. 
Using more words in product and business descriptions is offensive and painful for your audience; it's a bad UX. Let's drill down on this insight.
Radish Fiction is a mobile storytelling platform, specializing in mobile discovery and distribution of serialized content from authors all around the world. They came to methinks in April 2018 wanting to understand their users’ reading habits to figure out ways to attract new audiences and retain existing ones. They were facing traditional product-customer fit challenges in connecting to the right audience, creating app loyalty, and building brand. These were all very common issues many of our start-up app developing customers face, so we were well equipped to deliver the customer insights Radish was seeking.
Our CEO, Aaron Burcell, is interviewed by long-time friend, Richard Brewer-Hay, about the trials and tribulations of a first-time chief executive.

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