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Customer Insights Drove COVID-19 Pivot at ContextFlow, Enabling Faster Diagnostics in a Pandemic

In face of COVID-19 many companies came to the rescue, working to help slow the epidemic and speed up diagnostics and recovery. In this Q&A post we spoke to ContextFlow CEO and Founder, Markus Holzer. Click to learn how ContextFlow is spear heading innovative solutions in times of adversity.

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Definitions differ depending on your experience and exposure, but the consensus is that quantitative research can tell you what is happening, while qualitative can help explain why it is happening. Helping customers identify and analyze the "why" is what methinks specializes in and is always working toward. 
Using more words in product and business descriptions is offensive and painful for your audience; it's a bad UX. Let's drill down on this insight.
Radish Fiction is a mobile storytelling platform, specializing in mobile discovery and distribution of serialized content from authors all around the world. They came to methinks in April 2018 wanting to understand their users’ reading habits to figure out ways to attract new audiences and retain existing ones. They were facing traditional product-customer fit challenges in connecting to the right audience, creating app loyalty, and building brand. These were all very common issues many of our start-up app developing customers face, so we were well equipped to deliver the customer insights Radish was seeking.
Our CEO, Aaron Burcell, is interviewed by long-time friend, Richard Brewer-Hay, about the trials and tribulations of a first-time chief executive.
Today, we’re releasing a significant update to the methinks service. The release includes a few big features and user-experience enhancements. We’re super excited about it, and we hope you will see immediate benefits.
Facebook Viewpoints is a good idea. It's such a good idea, methinks believes every business should have these capabilities for their own uses. In fact, methinks has spent four years in R&D, building a much more powerful and complete customer insights platform for businesses.

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