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Customer Insights Drove COVID-19 Pivot at ContextFlow, Enabling Faster Diagnostics in a Pandemic

In face of COVID-19 many companies came to the rescue, working to help slow the epidemic and speed up diagnostics and recovery. In this Q&A post we spoke to ContextFlow CEO and Founder, Markus Holzer. Click to learn how ContextFlow is spear heading innovative solutions in times of adversity.

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At methinks, our customers include media companies, ad networks, streaming platforms, over-the-top (OTT) apps and other entertainment companies. Our Thinker base is largely based in the US, and numbering in the hundreds-of-thousands. When Thinkers create a methinks account, they share a lot of consumer preferences to help methinks match Thinkers to research projects posted by …
Applying for research gigs, online surveys and side hustles can be quite complicated. But, not with methinks. To show you how easy it is to become a Thinker and apply to a gig, we created this short video. https://www.youtube.com/watch?v=QVyxE6G-q9k Why does it have to be hard? Truthfully, it doesn’t. But, we advise Thinkers to have patience. …
On-demand participants are at the core of qualitative research, and at methinks, we feel the same way. Besides participating in important research projects, one-on-one video interviews, focus groups, app tests and more, some Thinkers still go above and beyond by creating an understanding and inclusive community of participants.  Today, we want to showcase some of …
 It’s 2020 and Iowa, New Hampshire and Nevada have already voiced their opinions on who should be the next Democratic nominee. And, while the GOP’s nominee is a foregone conclusion, big questions are still hanging in the air.  How do people feel about the economy? What other issues will emerge as deciding factors in the general …
When a prospective methinks customer recently asked Aditi for the three features researchers most recommend, she quickly provided these answers that were received very well. So, we turned her answers into a blog, hoping that this information will help more researchers learning about methinks.  1. The virtual ‘backroom’ for observers and clients:Managing the virtual backroom …
An easy way to remember the difference between quantitative and qualitative research is to look at them as forms of storytelling. Quantitative research will give you a high-level view of your subject, a high-level answer to your question. Qualitative research will enable you to zoom in and identify the details in between that are responsible for the outcome, a more detailed explanation of why things happened the way they did. The combination of both types in a research project, if applicable, often produces the most powerful conclusions. 

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