What is the Difference Between Quantitative and Qualitative Research?

An easy way to remember the difference between quantitative and qualitative research is to look at them as forms of storytelling. Quantitative research will give you a high-level view of your subject, a high-level answer to your question. Qualitative research will enable you to zoom in and identify the details in between that are responsible for the outcome, a more detailed explanation of why things happened the way they did. The combination of both types in a research project, if applicable, often produces the most powerful conclusions. 

Why I joined the team at methinks, and the value of understanding

About the author: Candise Larry is a UX researcher who has experience working for the National Science Foundation, MIT, Harvard University, and veteran game developers! Her previous work includes research on augmented reality (AR) in technology education, video game UX research, and quantitative analyses in school settings. Candise studied neuroscience and statistics at Harvard university, …

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methinks “Thinkers” Research Panelists Reveal a lot about Streaming Media Preferences Amongst Adult Women

About the author: Aaron Burcell is the CEO of methinks, where he oversees marketing, revenue operations and marketing partnerships. He is a mentor and advisor to the TechStars Fintech community, as well as individual startups in video, streaming video and fintech. Aaron has worked on video platforms and online media networks throughout his twenty-year career. …

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Video: How to Become a Research Panelist on methinks

About the author: Aaron Burcell is the CEO of methinks. He has held executive positions at youth-oriented games and media companies in the past, and has won marketing awards and honors for his campaigns in mobile games and media. He is a graduate of Stanford, with a degree in political science.   Applying for research …

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methinks Thinkers Create Videos that Display their in App Experience

About the author: Alyne Daus is a marketer who works as the Digital Content Producer at methinks, where Aly leverages her diverse marketing experience to create and produce content that makes a difference on how customers interact with our product.  On-demand participants are at the core of qualitative research, and at methinks, we feel the …

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Julien Smith, Co-founder of Breather, Recalls the Key Customer Insight that Drove Breather’s Success

About Julien Smith: Julien Smith is the co-founder of Breather and was the company’s CEO until last year when Breather hired eBay executive Bryan Murphy as CEO to help scale the business. Julien conceived of Breather when he was traveling and found himself working in various coffee shops around the world. Julien founded Breather as …

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Younger methinks Thinker’s identify the Key Issues for Young Voters

About the author: Aaron Burcell is the CEO of methinks. He has held executive positions at youth-oriented games and media companies in the past, and has won marketing awards and honors for his campaigns in mobile games and media. He is a graduate of Stanford, with a degree in political science.   It’s 2020 and …

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3 Features that methinks Qualitative Research Experts Recommend Most

About the author: Aditi has administered hundreds of interviews with methinks Thinkers on behalf of methinks customers. And, she talks with consulting and in-house qualitative research experts every day. Her primary role is advising researchers on survey and interview structure and process, providing outstanding counsel on creating objective results and listening.  When a prospective methinks …

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What is Qualitative Research?

Definitions differ depending on your experience and exposure, but the consensus is that quantitative research can tell you what is happening, while qualitative can help explain why it is happening. Helping customers identify and analyze the “why” is what methinks specializes in and is always working toward. 

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