Research background Senior Americans over the age of 65 are severely underrepresented in technology and modern information. For instance, around a third of internet users over the age of 65 describe themselves as ‘little or not at all confident’ in their ability to use computers, smartphones, or other devices to do necessary online activities [1]. … Zoom Usability for US Seniors Read More »

Say hello to App Insights: the quickest way to analyze in-app user flow and gather mobile feedback. With methinks’ new App Insights dashboard and SDK, you can track your app user journeys, create event-triggered in-app surveys, live intercepts*, and store review prompts*. All with a simple 10-minute setup. But, What is an SDK? For those … Official Release: Introducing the methinks App Insights SDK! Read More »

Regardless of market placement, level of brand awareness, and product quality, constantly learning about your target audiences and how they engage with your business is the key to reaching new levels of business development success.   Whether you’re in the field of finance, real estate, gaming, E-commerce, entertainment, lifestyle, or even education, your business likely has … How to gain actionable insights with In-App Surveys, Live Intercept, and User Journey Read More »

Every researcher can agree that recruitment is a critical part of the research process. When done incorrectly, valuable time and resources get wasted on recruiting participants who do not fit your target market. Further, conducting research on the wrong participants can result in an inaccurate understanding of your real target market. So, how do we … Leveraging Your Screener Questions to Find the Best Participants Read More »

It’s an understatement to say that 2020 has been one of the most challenging years in modern times. The coronavirus impact in our world has changed life as we know it, for the worse but also for the better. In order to move forward and adapt, it’s vital that we understand exactly what our challenges … How American Workers Truly Feel About COVID-19 and What Can Your Organization Do to Support the Transition to Our “New Normal”? Read More »

How to ensure getting customer insights that move projects forward — instead of investing in a tool that holds you back? With time, energy, and thousands of dollars on the line, you can’t afford to invest in a research platform that doesn’t produce results. Here are five essential capabilities qualitative researchers should expect from their … 5 Essential Capabilities of a Market Research Tool Read More »