Regardless of market placement, level of brand awareness, and product quality, constantly learning about your target audiences and how they engage with your business is the key to reaching new levels of business development success. Whether you’re in the field of finance, real estate, gaming, E-commerce, entertainment, lifestyle, or even education, your business likely has an app. There’s a reason why 10 years ago Apple trademarked the slogan “There’s an app for that”. Having your own app, even if you’re a small business, helps you to directly connect with customers, increase brand awareness, captivate new audiences, and so much more.