To screen, or not to screen? That is the question.

To screen, or not to screen? That is the question.  When preparing to host a research project, there are a few steps one might take. Be it creating and/or identifying personas, defining demographics, or even setting research goals. But, in many cases, adding screener questions is a step that is often overlooked. One could argue …

To screen, or not to screen? That is the question. Read More »