Radish Fiction is a mobile storytelling platform, specializing in mobile discovery and distribution of serialized content from authors all around the world. They came to methinks in April 2018 wanting to understand their users’ reading habits to figure out ways to attract new audiences and retain existing ones. They were facing traditional product-customer fit challenges in connecting to the right audience, creating app loyalty, and building brand. These were all very common issues many of our start-up app developing customers face, so we were well equipped to deliver the customer insights Radish was seeking.
Our CEO, Aaron Burcell, is interviewed by long-time friend, Richard Brewer-Hay, about the trials and tribulations of a first-time chief executive.
In our new whitepaper, “Customer Insights in the Digital Age: Not All Research is Created Equal,” you’ll learn how to:
– Generate customer insights in hours rather than months
– Find quality research participants willing to give genuine feedback
– Trade in overwhelming data dumps for compelling findings
We hired Aaron Burcell as our new CEO, and he’s already making his mark.
The methinks team is growing again! Following our recent hiring of CEO Aaron Burcell, we’re adding two industry veterans to help lead our global expansion.